Minyak Afiat Sdn Bhd is a producer of traditional herbal-based products, including liniment (massage oil/rub), health supplements (herbal tonic), and postnatal care sets (complete postnatal preparation). This business was initially founded as a sole proprietorship about three decades ago by the late Tuan Hj. Khalid b. Uda Ismail, before it was converted into a private limited company with shares. It has been registered as a 'Sdn. Bhd.' company since 1989.

The company also possesses several important competitive advantages, such as:

Its product range is well-known and has received good market response, with a loyal customer base that has been established over many years. The company's management team has an excellent background in running the business. The company's products also have a reputation for being of high quality and consistently maintained standards, which are managed under the GMP (Good Manufacturing Practice) certification by the Ministry of Health Malaysia.